HTML5 Impact on Search Engine Optimisation

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HTML5 is going to change the way search engine optimization for website development works; writing website code will be easier, faster and more organized. Because of the improved efficiency, not only will website developers benefit from the use of HTML5. So too will the website owners.

HTML5 is a revamping of our current HTML4, intended to make website development much more efficient and organized. This improved efficiency also makes it much easier for search engine web crawlers to search through a website and index it properly. Using HTML5, website designers will know exactly where to place their optimized content, so that the web crawlers can find it and index it for the search engine results pages.

New Elements

One of the best aspects of HTML5, in terms of search engine optimization, is the set of new elements that can be used to organize a page’s layout. These elements replace the old generic div classes that designers previously used to shape content on a web page. It was difficult for web crawlers to search through these div classes in order to find the content that they needed to evaluate. Formerly, a website’s different contexts would be written as such: ˂div id=”header”>, ˂div id=”main-content”>, ˂div id=”sidebar”> and ˂div id=”footer”>.

HTML and search engine optimization are so much easier now with these new elements such as the ˂header>,˂article>,˂aside>, ˂section>,˂nav> and ˂footer>.

How HTML5 Affects Search Engine Optimization

Search engine optimization depends upon the ability of web crawlers to parse through and catalog the keywords within the body of a webpage to determine that page’s relevance to specific keywords. One of the biggest effects HTML5 will have on search engine optimization is the fact that these search engines will place a larger emphasis on the content within the ˂article> on the website.

Furthermore, with the ˂section> availability, you can actually have more than one HTML heading. This will help web crawlers to see and catalogue the various parts of your website, its divisions and organization, leading to better overall search engine optimization. With the ˂headers> search engines will have a better idea where to start navigation on a webpage when it is brought up, as well as a deeper understanding of the importance of the information located within the page.

Usually, your ˂footer> will contain information such as anything legally relevant to your site, such as copyright, privacy, terms and conditions and licensing information in addition to links to other sites. Search engines can determine whether the information is there, but it may end up being deemed largely irrelevant in terms of search engine optimization.

And then there’s the ˂nav> feature; this relates to the navigation of your webpage. Acting as a map to your page, this handy new facet can help search engines to the organization of your website; developers can use this to direct traffic where they want to go within your pages. ˂nav> will provide search engines a clearer understanding of how your page operates.

HTML5 and Search Engine Optimization

HTML5 will cut a lot of the disorganization and clutter inherent in website design, making it a more efficient means of creating a webpage for web crawlers to view and catalog.


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