A profitable venture depends on how well it markets itself, irrespective of whether it’s an offline business model or an online one. Without an aggressive online marketing campaign in place, the chances of your website getting lost in the wild worlds of cyberspace are pretty high!
We analyze and understand the individual requirements of the websites before devising a systematic online marketing strategy. Our planning is guided by an understanding that the bottom line of any business is profit and growth; and therefore, it’s extremely vital that the goals of the business and online marketing strategies to be adopted should be in complete harmony. Our endeavor is not merely to increase traffic, rather to increase the number of quality leads and paying customers to your website.
Powix Online Marketing Strategy
Having seen many marketing strategies falling flat due to several factors, Powix has devised a systematic online marketing strategy that has proven its worth with hundreds of successful campaigns. The Powix Online Marketing Strategy involves:
Analysis of the existing Web Presence: Before formulating the plans, we spend considerable efforts in analyzing the existing market position and your business objectives. A thorough feasibility study is undertaken to identify key performing areas as well as the areas that need special attention. A similar comparative study is also undertaken on the competitors’ websites in order to come up with a winning strategy.
Devising a customized plan based on the above analysis:
After initial study and assessment, a customized campaign plan is drawn to attract increased traffic to your website. The specifications of this plan vary from website to website based on the results thrown by the initial studies and assessment. We adopt several online marketing techniques to ensure the success of your business model. These include Search Engine Optimisation
(SEO), Pay Per Click (PPC) campaigns
, Search Engine and Directory submissions, Link Building, Paid Advertising (Banner Ads, text ads, etc.), Article Submission, Email Marketing, Affiliate Marketing, Viral Marketing, Link Baiting etc. If you have an offline marketing campaign in place, we make sure that our online marketing campaign plan is designed to complement and supplement your offline marketing efforts.
Tracking and Ensuring ROI: The final step is to keep track of every marketing tool deployed to achieve greater online success for your e-venture. The high performing tools are strengthened, and low performing ones are worked upon and improved so that they also ensure maximum Return On Investment (ROI) to the investor.
We have helped organizations of all shapes and sizes achieve their online marketing objectives and generate better results at unbeatable prices. Powix will be more than happy to make your online marketing campaign a huge success in every sense of the term.