Web Analytics as the name suggests is a complete process where data is gathered and measured to understand the behavior of online visitor so that necessary improvement can be done to enhance return on investment. There are numerous software packages dealing with web analytics. These packages take into accounts hits, clicks and page views of the concerned website and convert them into easy to analyze charts, reports, and graphs. Using such reports more effective ways to achieve business goals can be worked out.

Web Analytics basically provides analytical data for improvement of website use, customer engagement and marketing campaigns. Marketing is the most important part of any business. Equally important is to monitor marketing campaigns which may be offline or online. Offline marketing campaigns are done on TV, radio and print. The analytics package in no time can explain keywords used by people in search engines to reach your website, which ad campaigns are successful in bringing potential customers to your website and from which area the visitors are reaching your website.

Offline marketing campaigns can be used to reach your potential customers as radio, print and TV has a significant reach among the people across the globe. Now the question arises -Is the offline marketing working efficiently for you? How can this be checked? For that, web analytics package has an answer. If you have released an ad on TV, radio or print, the increased traffic to your website can be measured due to the campaign. The exact figures of the visitors to your website after watching the ad will tell you statistically the effectiveness of the offline campaign.

Here we will show you the simple steps involved in tracking offline campaign. First of all you have to create a URL for the campaign to be shown on TV or told on radio or promoted in print.

For example your website address is www.website.com

1) Build a specific folder for the offline campaign www.website.com/campaign

2) Create a subdomain www.campaign.website.com

3) A new domain www.campaignname.com is to be displayed as URL for offline marketing campaign.

Preferably, 301 redirect has to be used for steps 1, 2 & 3. The technique 301 redirect is used to change name of files and move website's pages. Each time a visitor uses URL shown on TV, radio or print, the web analytics package will account that attempt to reach your website in the analysis for offline marketing campaign and produce the reports accordingly.

Web Analytics involves lots of technical aspects where expertise is essential so that corrective measures can be taken at the right time to avoid wastage of money on non-productive marketing campaign. At Powix, a team of experts will provide you best marketing solutions for your business.

Keyword research involves finding all the keywords that people around the globe are using in search engines that need to be targeted for bringing potential customers to your website. There are keywords which have very high competition. If such keywords are targeted for your website then it is take very long for your website to reach first page of search engine. On the other hand if you target your website for less competitive keywords, your website may figure on the first page of search engine for such keywords but there would be hardly any visitor to your website. Keyword research helps in striking balance between these two situations.

Keyword research is all about knowing exactly what people demand. Whenever a keyword is written in search engine window the intention is clear – to know more about that keyword on internet. Getting relevant as well as extensively used keywords for your website will definitely increase the chances of number of potential customers reaching your website. For doing keyword research there are number of tools available. Some are paid while others are free; each having their own benefits and features. You can get relevant keywords for your website to drive online traffic. Keyword research is the first step in implementing search engine optimization (SEO) techniques. It has a very significant role to play in making your website visible easily on internet and make your website online presence felt.

Once you get relevant keywords, the next step is to do analysis of those keywords. Keyword Analysis determines the number of popular and relevant keywords appearing in your website's content. More the webpage of your website optimized for a popular keyword, the higher will be the rank of your website on the results of any search engine. A very important parameter for SEO is keyword density – the number of times a particular keyword appears in your website. In this world of competition success comes to those who stay ahead of their counterparts. Proper keyword analysis will surely keep you a step ahead of your competitors.

A thorough keyword research as well as analysis will lead to enhancement of sales and thereby increasing profits in your business. Just bringing traffic to your website will not ensure your success in business rather driving targeted traffic will make the difference in your profits. Having known all this about keyword research and analysis, you need to hire services of professionals. Get those people who are experts in this field. Your profits will multiply several times. We at Powix carry out in-depth keyword research to get highly relevant keywords that have potential of very high search volume and have clear edge over your competitors.

Our company uses various keyword research tools extensively to get comprehensive results. We strive not just for high traffic but for better conversion rates. Powix offers search engine optimization solutions using strategy with correct basics to get best results for sure. Powix works with the motto – To provide maximum value return on the client's investment.